Ad of the day. Sony 4K Ultra HD TV - "Imagine" / by Garth Davis.

The Reel of Garth Davis

Client: Sony
Vice President, Brand Experience Marketing & Direct Visual Merchandising: Patrick Bewley
Director, Brand Experience Marketing: Christine Gately-Evans
Senior Manager, Brand Experience Marketing: Ken Byers

Spot: "Imagine"

Agency: 180, Los Angeles
Executive Creative Director: William Gelner
Creative Directors: Dave Horton, Matthew Woodhams-Roberts
Copywriter: Zac Ryder
Art Director: Adam Groves
Head of Production: Natasha Wellesley
Producer: Emma Starzacher
Account Director: Nancy Bernacchi
Account Manager: Mike Slatkin
Account Coordinator: Sarah Lynch
Planner: Mitch Polatin

Production Co.: Reset
Director: Garth Davis
DP: Claudio Miranda
Managing Director: David Morrison
Executive Producer: Jeff McDougall
Head of Production: Jen Beitler
Producer: Karen Sproul
Production Designer: Kim Jarrett
Costume Designer: Barbara Darragh
Casting Company: Catch Casting
Casting Director: Linda McFetridge

Editorial Company: Rock Paper Scissors LA
Editor: Stewart Reeves
Executive Producer: Carol Lynn Weaver
Producer: Alexandra Zickerick

Effects Company: MPC LA
Creative Director: Paul O'Shea
VFX Supervisor: Andy Boyd
2D Artists: Miles Essmiller, Paul O'Shea, Martin Hall
Concept Artist: Robert Brown
Matte Painter: Kristin Johnson
3D Artists: Andy Boyd, Scott Metzger, Ross Denner, Aaron Hamman, Atsushi Imamura, Steward Burris, Jean-Dominique Fievet, Jonathan Vaughn, Rick Walia, Hayley O'Neill, Mike Wynd, Dustin Colson, Ian Wilson
Telecine Artist: Mark Gethin
Telecine Asst: Derek Hansen
Executive Producer: Asher Edwards
Producers: Nick Fraser, Diana De Vries

Recording Studio: Eleven Sound
Mixer: Jeff Payne
Asst Mixer: Ben Freer
Executive Producer: Caroline O'Sullivan

Original Music: human
Sound Design: human