Sexist ad of the day. TRUECar.com | A Better Way.

via adweek.com

"At TRUECar, our mission is to improve the car buying experience by empowering our consumers with information to make an informed buying decision. 

A recent survey found that 77% of women preferred taking a male with them when going to a dealership (Source:http://true.cr/14fGwLY). According to the recent book, 'Women Don't Ask: The High Cost of Avoiding Negotiation', women are 250% more likely to say they feel "A great deal of apprehension" about negotiating for a car. (Source: http://true.cr/14fGDHB)

We believe that any consumer, male or female, armed with the right information, will never overpay for the car they want.

Guaranteed Savings. A Hassle Free Experience. Visit TRUECar.com"