via adweek.com

Join the Facebook Group of Animal Spot, the first International Advertising Festival on and with Animals.

Beneful takes play to new places with this inventive Dog Goldberg machine powered by dogs and their favorite toys.

Play. It's good for you.

Stay connected with Beneful® by visiting:
http://www.beneful.com
http://www.facebook.com/beneful
http://twitter.com/beneful

Client: Purina Beneful
Agency: Deep Focus
CEO: Ian Schafer
ECD: Ken Kraemer
CD: Matt Steinwald
AD: Scott Jones
Copywriter: Mickey Treutlein
Producer: Sean Fleming
Account: Jamie Julian

Production Company:
Quiet Man
Director: Johnie Semerad

Music:
Yessian