Campaign of the day. MindFull.

th1ng: Mindfull - Will Barras from th1ng on Vimeo.


"M&C Saatchi has created a striking campaign for new mental health charity MindFull, with an animated commercial from th1ng.

The new charity was launched by The BeatBullying Group on July 5 and gives 11 to 17-year-olds immediate access to online professional counselling and advice."

"For the print ads, M&C Saatchi commissioned more than 40 artists and illustrators"

Reads more at creativereview.co.uk

Agency: M&C Saatchi
Copywriter/Art Director: Orlando Warner and Joe Miller
Production company: th1ng
Directors: Will Barras and Shay Hamias
Design Direction: Will Barras, Shay Hamais & Yui Hamagashira
Producer: Milana Karaica