Digital stuff of the day. Fracture IO (Process) from MPC Digital.

Fracture IO (Process) from MPC Digital on Vimeo.

Music: Stick To My Side by Pantha Du Prince

Fracture IO is an installation by MPC that re-invents the photo booth to create generative, 3D animated artwork based on the form of the human body. The piece made its debut in May at the One Show Awards celebration at the Bowery Hotel in New York. MPC was approached by JWT to create an innovative piece for the One Show, and we leapt at the opportunity to update a process that’s remained relatively unchanged for the last hundred years.

More information at moving-picture.com/advertising/mpc-digital/fracture-io