Brief of the day. “Improve advertising’s image and attract a new generation of talent into the advertising business.”

"In writing, Leo Burnett’s winning entry for the 4A’s TruthBrief Competition almost sounds like a Sporcle quiz: advertisements stripped of logos were turned into artwork.Visually, the Leo Burnett submission – titled “4 Le Communique Art Show” – was meant to show that advertising and art don’t have to be mutually exclusive." Read more at mediabistro.com