giovedì 11 giugno 2015

Experiment of the day. L'Oréal - The Waterproof Experience

McCann Mexico invited 100 women to see a moving film to demonstrate the waterproof resistance of L´Oréal Mascaras by taking pictures of them before and after the screening.

Client: L'Oréal
Agency: McCann México
Creative VP: Javi Carro
Creative Account Group Director: Joanna López
Associate Creative Director: Roberto Martínez
Senior Copywriter: Adria Jáuregui
Art Director: Myriam Barrios
Account Director: Audrey Amselli
Production Company: Unidad 59
Director: David "Leche" Ruiz
Production director: Juan González
Production: Rafael López

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