Agency: Leo Burnett
FIAT | THE INTERACTIVE PARKING BILLBOARD from Viktor on Vimeo.
How can a feature that has now become extremely familiar like a parking assist system, be staged in an entirely novel way using innovative technology? And how can the extremely bothersome parking process be turned into an enjoyable experience?
Introducing the interactive parking billboard. We developed our own software, linked to ultrasonic sensors. This monitored the parking space and controlled our special human parking assistants. The individual video sequences were played back according to our script, so that the distance between the hands precisely matched the distance to the car behind.
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