mercoledì 10 giugno 2015

Smart ad of the day. MAGNUM Be True To Your Pleasure

Agency: Lola Madrid

Magnum believes that everyone should indulge in their personal pleasure. It doesn’t matter who you are, or what you take pleasure in; Magnum wish to inspire all Pleasure Seekers to seize it.

Be True To Your Pleasure Film, launched at the Cannes Film Festival on Fri 15 May 2015, celebrates spontaneity and the joy of letting go. It means turning off that little voice inside our head that compels us to live up to social expectations and say no to pleasure. It’s about saying yes.

A day without pleasure is a day lost. Be true to your pleasure. #BeTrueToYourPleasure

Watch the full interviews

“Umbrella” performed by Mechanical Bride
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