Ad of the day. Schwartz Flavour Shots | The Sound of Taste

New Schwartz Flavour shots, an innovative range of herb and spice blends locked in oil. For meals that taste amazing, simply add a shot to your pan along with your meat and a few store cupboard ingredients. Simmer and serve.

What does flavour look like? How does it sound? These are the questions that inspired
us to create what we describe as a 'Sonic Flavourscape'.

Several tons of black peppercorns, cardamom, turmeric, paprika, cumin seeds, ginger, chili
and coriander were rigged to explode in perfect sync with a bespoke musical composition.
Each explosion represents an individual piano note or chord, which when filmed at high
speed, creates a surreal three dimensional sound scape.

The project bought together an eclectic collective of creative collaborators. DJ/Producer
MJ Cole was approached to translate the sensation of taste into a musical composition.
Film maker Chris Cairns and pyrotechnic designers, 'Machine Shop', then went to work
turning this sound into a physical scale

Agency Grey London
ECD Nils Leonard
Creative Director Andy Lockley
Creative Pauline Ashford / Mike Kennedy
Account Director Rowenna Trevellyan
Account Manager Lucy Gregory
Business Director Camilla Ashenhurst
Planner Matt Buttrick
TV Producer Katherine Maidment / Charlotte Marshall (Assistant)
Production Co Partizan
Director Chris Cairns
Photography Ben Todd
Editing House Trim
Post Production MPC
Sound Design String & Tins
Music Production Soho Sound
Composer MJ Cole

"a bit like Jonathan Glazer's Sony Bravia ad" read more at thedrum