Rhetorical ad of the day. AXE PEACE | Make Love, Not War

Maybe the worst Axe ad ever done. Via adweek.com

Agency: BBH, London
Deputy Executive Creative Director: David Kolbusz
Creative Team: Daniel Schaefer and Szymon Rose, Jack Smedley and George Hackforth-Jones
Product Designer: Rosie Arnold
Strategic Business Lead: Ngaio Pardon
Team Director: Heather Cuss
Team Manager:  Amy Forster
Strategy Director: Agathe Guerrier
Strategist: Shadi-Sade Sarreshtehdarzadeh, Tom Callard

Film Credits
BBH Producer: Ryan Chong
BBH Assistant Producer: Laura Graham
Production Company: MJZ
Director: Rupert Sanders
Executive Producer: Debbie Turner
Producer: Laurie Boccaccio
DoP: Greg Fraser
Post Production: Iwan Zwarts @ The Mill
Editor/Editing House: Neil Smith @ Work Post, London
Sound: Will Cohen @ String & Tins and Factory Studios

Print Credits
BBH Producer: Sally Green
Photographer: Jean-Yves Lemoigne
Model Builders: New Deal Studios