mercoledì 15 gennaio 2014

The Automobile Advertising of the Year Awards. And the winner is... Honda "Hands" -- Wieden+Kennedy/London


W+K created a film that aimed to show people in the UK how innovative and imaginative Honda were as an engineering company. W+K, with the help of Smith & Foulkes at Nexus productions, decided to capture their curious spirit with a film centered solely on the tinkering hands of a Honda engineer - meticulously and passionately flicking between cars, bikes, planes, robots & lawnmowers as though hard at work within the depths of Honda R+D.

Via businessinsider.com

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