In this documentary we illustrate the brightly coloured and social affairs that bring the 'Sapeurs' together. Their bold choice to live an unexpected lifestyle is a source of celebrated originality and positivity. Their life is not defined by occupation or wealth, but by respect, a moral code and an inspirational display of flair and creativity. The Sapeurs show us that whilst in life you cannot always choose your circumstances, you can always choose who you are.
Watch our latest television advert:
http://www.youtube.com/watch?v=B-3sVW...
Find out more about the Sapeurs - visit:
http://www.guinness.com/en-gb/sapeurs/
The ad:
GUINNESS' new ad features the 'society of elegant persons of the Congo' otherwise known as the 'Sapeurs', a group of everyday heroes from Brazzaville, Republic of the Congo. In this ad, GUINNESS follows the Sapeurs whose way of life is a testament to the belief of putting more in, to get more out. Their life is not defined by occupation or wealth, but by respect, a moral code and an inspirational display of flair and creativity. This is demonstrated through their love of stylish dressing; but it is not the fabric or cost of the suit that counts, it is the worth of the man inside it.
Watch the short documentary for more information on the Sapeurs:
http://youtu.be/CScqFDtelrQ
Find out more about the Sapeurs - visit:
http://www.guinness.com/en-gb/sapeurs/
Agency AMV/BBDO
Copywriter: Nicholas Hulley
Art director: Nadja Lossgott
Director: Nicolai Fuglsig
Prod: MJZ
Copywriter: Nicholas Hulley
Art director: Nadja Lossgott
Director: Nicolai Fuglsig
Prod: MJZ
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