Campaign of the day. Líbero football magazine - 'Explain It To Him With Football'

via lbbonline.com

"If they explain it to you with football, you get it" is the concept created by the agency to put across the message that Líbero is not just a football magazine, but also one that uses the world's most popular sport to talk about other topics such as culture, art and style, among others.



Title: Men understand better Agency: Lola / Lowe & Partners Client: Líbero Football Magazine  Executive Creative Director: Chacho Puebla Creative Director: Francisco Cassis, Sito Morillo Copywriter: Nicolás Gómez Cal, Sito Morillo Art director: Bruno Nakano Designer: Nicolás Ordozgoiti Client contact: Diego Barcala, Oscar Abou-Kassem Client Service Director: Daniele Cicini Account executive: Laura Gerpe Producer: Cristina Español Production Company: Blur Director: Federico Cummins  Post Production: Serena - See more at: http://lbbonline.com/news/explain-it-to-him-with-football/#sthash.PbW8PQJT.dpuf