Social ad of the day. ALZHEIMER NEDERLAND - The Alzheimer's Event

via adsoftheworld.com
ALZHEIMER NEDERLAND - The Alzheimer's Event [casefilm] 2:00" from N=5 on Vimeo.
At the start of collection week, Alzheimer Nederland launched a unique Facebook campaign to engage younger audiences more in the fight against dementia. The simple tag and photo functionalities of Facebook are being ingeniously employed in this campaign to let people experience just for a moment the impact of Alzheimer’s disease in their own familiar surroundings.
Advertising Agency: N=5, Amsterdam, Netherlands
Creative Director: Lukas Van De Ven
Art Director: Ed Van Bennekom
Copywriter: Jasper Diks